Be Little Water

Scalextric made a “miniaturized” spoof version of BMW’s highly successful “Be water” advertising campaign.

In the original advert, it is Bruce Lee who speaks to camera in English, in Scalextric’s version his lines were spoken by a young Chinese boy. In the new spoof version the three shots of the car at first glance appear to be the same as in the original, but it is not a real BMW, but a Scalextric miniature.